Work in detail
Everything between the ad click and the signed booking.
How the Salsabeel Real Estate marketing system is built: the tracking, the automations, the agents, the campaigns and the reporting that runs them, plus the creative produced in-house. Facts come from the system documentation; campaign names are hidden and customer data never appears.
- Real output
- Sample / test data
- Mock data
- Diagram
- Indexed
Sections
- 01
Lead-gen system architecture
One pipeline for every channel.
- 02
Automations catalogue
Around 45 n8n workflows and 50 data tables run on a self-hosted instance.
- 03
AI agents
Four n8n agents sit above the workflows for questions and analysis.
- 04
Campaign types and structure
Lead-gen for off-plan units in Ajman, bought on a cost-per-qualified-lead basis.
- 05
Budget pacing and KPI governance
A fixed monthly budget covers days 1–20; whatever remains keeps running until spent.
- 06
Dashboards and reporting
Reporting is built from the company’s own data, not agency benchmarks.
- 07
Creative production
Three projects to sell and no retained creative or ad agency.
- 08
Ad creatives, 2022–2025
Image and video ads from earlier agency, freelance and in-house developer work between 2022 and 2025, for projects and developers in the UAE.
- 09
Website engineering
salsabeel-re.ae was rebuilt from WordPress to a static Astro site on Cloudflare Workers with a small Worker API, bilingual pages for every project, a blog for answer-engine visibility and the tracking described above.
- 10
Results, indexed
Illustrative example of how I track weekly CPL and CTR per campaign.
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