Mohamed Elghannam

Section 07 of 10

Creative production

Tools behind this sectionCreative and video tools

An in-house marketing team still needs films, renders, voice and layouts every week. These tools cover that, with a conventional edit at the end.

  • ComfyUI

    What it does
    Node-based image and video generation.
    How I use it
    Own graphs with Wan 2.1 start and end frames (empty plot to finished tower), camera moves and SeedVR2 upscaling.
    For a developer
    Construction progress and camera moves for a project that does not exist yet.

  • Google Flow and Veo

    What it does
    Video generation and scene editor.
    How I use it
    Veo 3.1 scenes from a locked aerial reference: time-lapse, drone and interior glides, cut into area films.
    For a developer
    Cinematic shots without a drone crew or a shoot day.

  • ElevenLabs

    What it does
    Voice generation.
    How I use it
    Arabic and English voiceovers with stock voices, including an Emirati-dialect presenter pilot.
    For a developer
    Voiceover for every film the same day, in both languages.

  • Canva

    What it does
    Layout and design platform.
    How I use it
    Social posts, story frames and quick print layouts from the real logo and project photos.
    For a developer
    On-brand posts in volume while the brand rules stay consistent.

How they work together

A photo and a script become generated shots and voice, then one edit produces every format.SourceGenerateDeliverSite photo and renderstart and end framesScriptapproved facts onlyComfyUIWan 2.1, upscaleGoogle Flow, Veo 3.1scenes, time-lapseElevenLabsArabic and English voiceEdit and Canva layoutsbrand paletteAds, LED wall, brochureevery format

A photo and a script become generated shots and voice, then one edit produces every format. Silent 10-second loop. Highlights follow the order the work actually happens.

07Creative production

Three projects to sell and no retained creative or ad agency. Films, renders, voiceover, brochures, print and the exhibition kit were produced in-house with generative tools and a conventional edit, under the approved facts file and the brand’s navy-and-champagne palette. The one exception was the Ajman real estate investment exhibition, where the company hired event photography firms and an exclusive influencer to cover the show days only. Sourcing, vetting and contracting bloggers, influencers and micro-influencers to film project videos is part of the role.

Earlier image and video ads from agency, freelance and developer work are collected on a separate page: Ad creatives, 2022–2025

  • AI renders

    Exterior renders for six company buildings from site photos and plans, generated and upscaled in rounds (corner, front, low-angle), then used on the website, brochures and the tender portfolio.

  • Films

    Area and project films from real footage plus Veo 3.1 (Google Flow) and Wan 2.1 (ComfyUI) shots; a construction time-lapse from a single site photo; Google Earth Studio map pins; an AI presenter pilot in Emirati dialect with ElevenLabs stock voices.

  • Exhibition kit

    LED-wall films in 3:1 and 2400×800, a 6:5 version for a 3 × 2.5 m stand screen, a hologram loop, a printed 2 × 2 m stand graphic, an on-screen apartment-draw sequence with printed coupons and bilingual registration.

  • Documents

    A 56-page bilingual brochure, a pre-qualification portfolio for a government tender, payment-plan PDFs and the generated BOF payment sheet.

Each file sits under its measured format, then by type. Videos are short muted previews that load only when you press play.

Ad creatives, exhibition visuals and LED-wall material picked from the working archive. Phone numbers are pixelated; previews are short muted excerpts.

Carried over from the earlier portfolio. Films are 8-second muted previews that play only when tapped; full versions open on the old site.

9:16 · Reels, stories and vertical films

Images 4

Vertical ad image of a residential tower at sunset
9:16Real output Azora Tower ad creative, sunset exterior (story size)
Vertical ad image of a rooftop pool and lounge
9:16Real output Azora Tower ad creative, rooftop pool (story size)
Vertical ad image of a lit tower facade at night
9:16Real output Azora Tower ad creative, night facade (story size)
Aerial photo of an empty construction plot in a city
9:16 Azora Tower, empty-site reference that became the time-lapse start frame

Videos 9

9:16Real output Area film, Al Zorah: real footage with generated inserts
9:16Real output Area film, Al Alia: real footage with generated inserts
9:16Real output Google Earth Studio map pin sequence
9:16 Azora Tower construction time-lapse, Google Flow · Full version
9:16 Azora Tower drone sequence, Google Flow · Full version
9:16 Camera glide into a living room, Google Flow · Full version
9:16 Exhibition booth walk-through with the hologram display · Full version
9:16 The booth on the exhibition floor · Full version
9:16 Exhibition brand film (voiceover below) · Full version

4:5 · Portrait feed

Images 3

Generated Arabic payment-plan sheet for a studio unit
4:5Sample / test data Generated BOF payment sheet (sample; client name hidden)
Feed ad with a residence beside a golf course
4:5Real output Salsabeel Golf View Residence feed ad, golf-lifestyle angle (phone number pixelated)
Feed ad with a residence by the waterfront
4:5Real output Salsabeel Golf View Residence feed ad, waterfront angle (phone number pixelated)

16:9 · Wide screen

Images 14

Frame sheet of an AI presenter video pilot
16:9Real output AI presenter pilot, frame sheet
Frame sheet of an area film
16:9Real output Area film, frame sheet
Exterior visual of a residential tower
16:9Real output Azora Tower, 16:9 exhibition visual
Exterior visual of a mid-rise residence
16:9Real output Salsabeel Golf View Residence, 16:9 exhibition visual
Exterior visual of a residential building
16:9Real output Salsabeel Golf View, 16:9 exhibition visual
Exterior visual of a residential building
16:9Real output Salsabeel 5, 16:9 exhibition visual
Exterior visual of a residential building with landscaping
16:9Real output Salsabeel Parks, 16:9 exhibition visual
Render of residential towers by a golf course
16:9Real output Salsabeel Golf View Residence, exterior render for unit pages
Interior render of a living room with a golf view
16:9Real output Salsabeel Golf View Residence, one-bedroom living area render
Interior render of a studio apartment
16:9Real output Salsabeel Golf View Residence, studio render
Concept visual of a residential building
16:9Real output Enjaz Salsabeel, concept visual
ComfyUI graph with start frame, end frame, prompts and sampler
16:9 ComfyUI, own Wan 2.1 graph: empty-site photo as start frame, finished-tower render as end frame
Google Flow editor with a construction time-lapse prompt and timeline
16:9 Google Flow: the time-lapse prompt and 10-second timeline in the editor (Veo 3.1)
Generated exterior render of a residential building
16:9 Enjaz Salsabeel, 2K exterior generated with Gemini (28 Sep 2026)

Videos 4

16:9Real output Website motion pass (GSAP, Lenis), scroll capture
16:9Real output Azora Tower, generated drone orbit
16:9Real output Enjaz Salsabeel, construction time-lapse generated from a site photo
16:9 Enjaz Salsabeel building-materials study, Google Flow · Full version

3:1 · Exhibition LED wall

Images 2

Wide LED-wall frame with a timeline of projects
3:1Real output Company-journey frame for the exhibition LED wall (2400×800)
Wide LED-wall slide about a tower location
3:1Real output Azora Tower LED-wall slide, location (2400×800)

Videos 8

3:1Real output Azora Tower aerial for the raffle LED wall (3:1)
3:1Real output Salsabeel Golf View Residence rooftop scene for the LED wall (3:1)
3:1Real output Exhibition LED-wall intro, architectural lines (2400×800)
3:1 Azora Tower wide-screen film · Full version
3:1 Salsabeel Golf View Residence wide-screen film · Full version
3:1 Exhibition LED wall (3:1): project overview and location · Full version
3:1 Exhibition LED wall (3:1): apartment-draw countdown · Full version
3:1 Exhibition LED wall (3:1): live apartment-draw stage recap · Full version

4:3 · Renders and comparison sheets

Images 7

AI exterior render of a residential tower at dusk
4:3Real output Azora Tower, Al Alia
AI exterior render of a mid-rise residence by a golf course
4:3Real output Salsabeel Golf View, Al Zorah
AI exterior render of a residential building
4:3Real output Enjaz Salsabeel
AI exterior render of a residential building with landscaping
4:3Real output Salsabeel Parks
AI exterior render of a residential building, front view
4:3Real output Reem Al Salsabeel
AI exterior render of a residential building, front view
4:3Real output Salsabeel 5
Comparison grid of render rounds
4:3Real output Render rounds compared before approval

Print / A4 · Documents and print files

Images 4

Printed 2 by 2 metre exhibition stand graphic for a residential tower
Print / A4Real output Exhibition stand graphic, 2 × 2 m, print file
Cover page of a company pre-qualification document
Print / A4Real output Tender pre-qualification portfolio, cover
Cover of a bilingual project brochure
Print / A4Brochure Enjaz Salsabeel project brochure, 56 bilingual pages. Archived design sample; prices and plans inside are not a current offer. · Open the brochure PDF (5.4 MB)
Cover of an independent corporate-presentation study
Print / A4Personal study Al Hamra corporate presentation: an independent personal design study, 34 pages. Not commissioned, endorsed or approved by Al Hamra, and not evidence of employment or a client relationship. · Open the study PDF (6.0 MB)

Audio · Voiceover

Audio 1

Real output Arabic exhibition brand voiceover, ElevenLabs, 31.6 seconds. Plays only when you press play.

More from the field

  • Apartment-draw kit: a 25 × 7 cm Azora Tower coupon with an HTML numbering and print-overlay system, printer calibration on two printer brands, and a two-page bilingual registration form with a privacy notice.
  • Lead-form protection on the earlier WordPress site: Contact Form 7 hardened with Turnstile, honeypot fields, server-side duplicate checks and rate limiting.
  • Lead-scoring workbook in Google Sheets: weighted rubric, separate quality and engagement scores, tiers, Apps Script sync across seven sheets and an Arabic summary for the sales team.
  • Messenger chatbot: an n8n orchestrator agent routing Facebook Messenger questions to sub-agents, with a vector-store knowledge base built from the project data sheet.
  • Brand and print: bilingual brochures, an A4 infographic and site map, business cards, social posters and an engagement contest under a written brand rule set.
  • AI operating model: one research space per function, a prompt library and master prompts kept under 8,000 characters.

Want this for your projects?

The whole stack, or one piece of it. WhatsApp is fastest.

Message on WhatsAppBack to the summary